Scott Galloway, the NYU business professor and firebrand, pens a weekly, attention-grabbing article about business trends. In last week’s post, he noted the rise of the attention economy. (...Yes, my post is an attention-seeker writing about an attention-seeker writing about attention.) Comparing our current economy to those of the past, Mr. Galloway notes that today’s oil is time. He tracks the growth of digital companies like Netflix, Microsoft, Facebook, and TikTok that...
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We're happy to see four brands promote Bridge in this issue of Tableware Today.
In each advertisement, the brand displays Bridge’s ‘B’ logo. The brands that promote Bridge include:
Badash
Carmel Ceramica
Pampa Bay
Vista Alegre
The brands show the logo so that retailers reading the publication will know that they can easily sell online the products shown in the advertisement. Since e-commerce makes up 40% of sales, retailers want brands that make selling ...
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We're happy to see five brands promote Bridge in this month’s Tableware Today issue.
In each advertisement, the brand displays Bridge’s ‘B’ logo. The brands that promote Bridge include:
Badash
Bordhallo Pinheiro
Carmel Ceramica
Pampa Bay
Vista Alegre
The brands show the logo so that retailers reading the publication will know that they can easily sell online the products shown in the advertisement. Since e-commerce makes up 40% of sales, ...
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We are pleased to announce that Le Creuset has joined Bridge and the Smart Products program.
Founded in 1925, Le Creuset is a favorite in premium cookware. Le Creuset revolutionized cooking almost a century ago with the very first colorful cast iron. The empowering joy their vibrant cookware first brought into kitchens is now shared from generation to generation, in kitchens and around tables all over the world.
Le Creuset’s products will be ready for syncing with authorized ...
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In the news each day, there are reports of price increases (inflation) that average 4%. When a product's price increases 4% or 45%, this often hurts a retailer. Reason: the retailer may not know about this price change till after it has sold the item. Therefore, the retailer sold the item at 45% less than what it should have. If the item is a special order and the retailer does not have it in stock, it may barley make a profit on the order.
Bridge's product sharing service helps ...
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The Wall St. Journal shares that prices are rising on many products and retailers are turning to software to help them cope.
Bridge helps more than 800 stores fight the downsides of inflation. Our Smart Products service allows brands to instantly raise prices for their products on a retailers' Bridge Store--thereby helping the retailer limit loses. In contrast, stores that do not use Bridge are much less likely to raise prices on time and therefore more likely to lose money on an order....
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We are pleased to announce that Golden Rabbit has joined Bridge and the Smart Products program.
Golden Rabbit is a leading manufacturer of enamelware dinnerware, kitchenware, and cookware. From oven to table to dishwasher, Golden Rabbit Enamelware is fully functional without forgetting the fun.
Golden Rabbit and its 678 products are ready for syncing.
This advertisement reminded me of our goal at Bridge: save you time. You weren’t born to update your website. Many retailers report that Bridge cuts their website maintenance by 80%—which means 80% less time in front of a computer.
We save Kenny Cohen, owner of Contemporary Concepts in Pittsburgh, PA, hundreds of hours each year. He remarked about Bridge:
"When we switched to Bridge Store, we cut our website maintenance costs by 86%. Instead of ...
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This video shares how Bridge helped gift shop Sassafras in Mississippi. We helped Nancy, the owner, setup an online store and gift registry filled with 12k products in under 2 hours for free.
Bridge welcomes Messermeister as the newest member of our Smart Products program.
Founded in 1981 by Bernd Dressler, Messermeister is a leading manufacturer of premium handcrafted chef's knives, kitchen cutlery, and cooking tools -- the go-to brand for everyone, from professional chefs to at-home cooks. Women-owned & California-based.
Messermeister and its 433 products are ready for syncing.
Brands share their products with stores via the Smart Products marketing platform. Wouldn't it be helpful to see how those products are performing? Now you can. We added a new feature to help Smart Brands see how their products are performing. When a Smart Brand partner browses to a product in its Bridge account, it will now see a 'Product Performance' area. If you use Instagram, this feature may feel familiar. Instagram lets you view performance statistics for posts. We have brought ...
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Let’s imagine a retailer wants to operate an online store. What would the retailer and its customers experience when using Bridge vs other software? We found that a retailer using Bridge can go from having no web store to one with thousands of products in under an hour. And, there’s no charge. Other software doesn’t offer this ability.
To highlight our findings, we put together this comparison graphic showing Bridge Store and Shopify. (We chose Shopify to ...
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Business leader Scott Galloway said this past week on his podcast Pivot that "complexity is a tax on the poor." I'd expand on that and posit that: complexity is a tax on indie businesses.
What if indie businesses could reduce the complexity and costs of running an online business? I believe we can. Bridge is reducing the costs of running an online business for more than a thousand businesses.
How do we reduce the 'tax'? Bridge often helps a retailer set up an online store ...
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Bridge welcomes Woodard & Charles as the newest member to our Smart Products marketing program.
Since 1975, Woodard & Charles has been a leading importer of responsibly produced and environmentally sound salad bowls, a wide collection of casual entertaining items, and popular mesh food Domes.
Woodard & Charles and its 46 products are ready for syncing.
We are pleased to announce that Relish is joining Bridge and the Smart Products program.
Relish is a luxurious melamine line that is made to look like handmade pottery but won't crack, chip or break. Their pieces are 100% melamine and BPA-free. Beautiful and functional, safe for any dishwasher, we call it Today's Everyday.
Relish and its 70 products are ready for synching.
In this video I share why retailers don’t add a brand’s products to their websites and therefore fail the brand and themselves in the e-commerce race.
Bridge’s Smart Products marketing service ‘bridges’ the gaps in online distribution. Bridge's service helps brands show 100% of the brand’s products on an infinite number of retailers’ Bridge Stores. The retailer can use Bridge Store as a stand-...
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Navarra’s, a fine jewelry and gift store in Lake Charles, LA, signed up for a Bridge Store on May 5th, 2021. It instantly received an online store and a gift registry for free. Within 2 days, its online store also displayed 10,000+ products. The store was able to offer many products quickly using Bridge’s Smart Products service. The service crowdsources product maintenance and allows each respective brand to effectively manage its items through the platform to free up time for Bridge...
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